
By implementing a transformative UX/UI strategy
About
Our collaboration with the billion-dollar Americana Group involved developing 18 mobile apps for 5 of its brands within a year. As part of this initiative, we successfully launched two Pizza Hut food delivery apps across four MENA countries—UAE, Egypt, Bahrain, and KSA. These apps feature an intuitive UI/UX, ensuring a seamless and effortless ordering experience for users.
Industry
Restaurant
Business Type
Service
Design, Development, Support & Maintenance
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Our Journey in Crafting a Seamless Pizza Hut Mobile App for the Middle East
Although Pizza Hut was a dominant player in the pizza industry, its digital presence lagged behind. The existing app lacked a scalable and flexible architecture, resulting in a subpar user experience. To address this, Pizza Hut required a mobile app that was not only feature-rich but also captivating and seamless for customers.
Our team prioritized crafting a visually engaging UI/UX for the app. Through in-depth research, our design team gained valuable insights into user needs, enabling us to seamlessly transition Pizza Hut’s business into the digital space using the most advanced tools and technology suite.
Hear from trusted clients
Maria Sanchez
Alex Fernandez
“Our quest for an industry expert capable of designing, integrating, and digitally engineering seamless and visually captivating restaurant apps led us to Appinventiv. The agency empowered our scalability by unlocking new opportunities and building specialized capabilities. Their innovation-driven digital transformation is now instrumental in overcoming our scalability challenges.”
“Our quest for an industry expert capable of designing, integrating, and digitally engineering seamless and visually captivating restaurant apps led us to Appinventiv. The agency empowered our scalability by unlocking new opportunities and building specialized capabilities. Their innovation-driven digital transformation is now instrumental in overcoming our scalability challenges.”
Path to Revolutionizing Pizza Hut’s Digital Experience:
After an in-depth Product Discovery workshop, we dedicated significant time to product research and wireframing, crafting the structure and architecture aligned with Pizza Hut’s vision for their new app. Our development team meticulously designed an intuitive UI to enhance the user journey, ensuring a seamless, fast, and error-free food ordering and delivery experience.
The pizza hut delivery service app we created assists our client in achieving long-term success along with having regular updates to investigate performance and consistency, resulting in increasing application traffic. Furthermore, our team integrated unique features to automate food ordering & delivery right at the customer’s doorstep eliminating unexpected delays.


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